25321 - The communications company
Basic Education
5.3. Syllabus
1.- The company:
1.1. Concept of company and entrepreneur.
1.2. The division of work. Concentration and globalization of the communication company.
1.3. The vision of the company as a team work. Human Resources.
2.- Technical Aspects of the company:
2.1. The financial logistic process.
2.2. The real logistic process.
3.- Introduction to Marketing:
3.1. Fundamentals of Marketing, concepts and evolution.
3.2. Communication and information market analysis.
4.- Marketing tools:
4.1. Decisions about the Product variable.
4.2. Decisions about the Communication variable: the communication process, advertising, promotions and public relations.
4.3. Decisions about the Distribution variable: concept, functions and channels.
4.4. Decisions about the Price variable.
5.4. Course planning and calendar
See the academic calendar of the University of Zaragoza (http://academico.unizar.es/calendario-academico/calendario) and the website of the Faculty of Philosophy and Arts (Schedule of classes: https://fyl.unizar.es/horario-de-clases#overlay-context=horario-de-clases;Examination schedule: https://fyl.unizar.es/calendario-de-examenes#overlay-context=)
More information will be provided on the first day of class.